iPOP Alumni Madelaine Petsch is featured as one of the cover stories for this month’s issue of Elle magazine. In the interview, Madelaine gives an update on her life and lifestyle as a star on the hit series Riverdale. Being eco-consciousness, she shed a light on how her positive upbringing molded her strong present. “I was lucky to grow up with two incredibly environmentally-aware parents, who ingrained these thoughts in me,” says Petsch, who grew up in Washington State, eating out of her family’s garden.
Cady Drell, who conducted the interview was also keen to point out the vast difference between Madelaine and her rebellious character Cheryl Blossom. Labeled as Riverdale’s resident “Bad Girl”, Madelaine is far from her beehive dropping TV character. Focused on her vegan lifestyle, she has also aimed to maintain a balance of those views with her fans. A member of the Environmental Media Association, a non-profit that works with the entertainment industry to encourage eco-friendly practices.
“They give you the tools you need to be able to talk about any and every issue involving the environment,” Petsch says. “If you use that messaging, you can have such a positive reach.”
Madelaine achieved success after attending iPOP LA, the twice-annual event based in Los Angeles, CA. Now that season 4 of The CW series has wrapped, Madelaine has a few other projects underway. Production recently completed on the thriller Sightless in which she stars as the character Ellen. Fans can also expect to see her in the title role for another thriller based on the best-selling novel, Clare at 16 which is in pre-production.
iPop promotes emerging talent to leading agents, managers, casting directors, and music industry professionals. Approaching it’s 16th year, iPOP! is held in Los Angeles every winter and summer. Performers attend from over 30 different countries. At the event, they work with industry experts, and participate in competitions in front of the many agents and managers who are looking for the stars of tomorrow.
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