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Madelaine Petsch, iPOP Alumni Lands New Brand Ambassador Role with Ipsy

iPOP Alumni Madelaine Petsch has signed on for a new brand ambassador role. The ‘Riverdale’ star will be curating the next Glam Bag X subscription box from IPSY, a BFA (Beauty For All) Industries brand. The news was announced this month that Madelaine would serve as the next celebrity curator.


For the exclusive offering, Madelaine’s Glam Bag X features a total of eight full-size products from coveted brands such as Tarte, Iconic London, Saint Jane, and Sunday Riley. Previous celebrity collaborations from the company have included Khloe Kardashian, Huda Kattan, and, most recently, Addison Rae.


In the press release from Ipsy, Madelaine shared the following, stating:

"For those who know me, they know how important self-care is to me. No matter where my career takes me, my beauty routine comes with me," said Madelaine Petsch. "I am so excited to partner with IPSY to share many of the products that I use to look after my skin while on the go, and those that help me get glam before filming or attending award shows (I like to do my own makeup!). Eating plant-based has always been important to me, so I made sure that all products in my Glam Bag X are cruelty-free and even included some of my favorite vegan products!"


Madelaine achieved success after attending iPOP LA, the twice-annual event based in Los Angeles, CA. She is best known for her role as Cheryl Blossom in the hit CW series ‘Riverdale’. Madeleine's most recent thriller ‘Sightless’ in which she stars as the character Ellen, is now streaming. Fans can also expect to see her in the title role for another thriller based on the best-selling novel Clare at 16, which is in pre-production. She also recently produced the documentary ‘Meat Me Halfway’, which premieres next month. Madelaine is repped by Mosaic, CAA, and attorney Chad M. Christopher.